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Where to Discover Treasures of the real italian’s “Signoras”

Like any Florentine will tell you, the real heart of Florence isn't found in Piazza Duomo, but in its picturesque side streets, morning markets, and local bars. The same holds true for shopping in this Renaissance city. 

Behind its sophisticated design façade, Florence conceals one of Italy's best-kept shopping secrets: a flourishing world of high-quality vintage pieces, even at affordable prices. Here, you can find elegant styles beloved by Italians for sunny day trips, après-ski, piazza aperitivos, or pleasant Sunday lunches. Florence's vintage shops are rich with countless stories to share.

LOFT VINTAGE – My Favorite! 

Ideal for: Timeless Investments 

You can access Loft Vintage only by appointment or through Instagram sales. This women-run store offers a carefully curated selection. Located on a modest residential street on the outskirts of the San Frediano district, Loft Vintage gives the feeling of stepping into a delightful Scandinavian city. The selection has been meticulously chosen to offer you only the best.


Ideal for: Mid to late-century jet-set style 

Vannaty represents the incredible personal collection of Nonna Vanna, grandmother of Virginia, the store owner. Encapsulating a life of elegance and sophistication, Vannaty offers a glimpse into the era of extraordinary Italian style from the last century. Located on a quiet side street within a beautiful and spacious palace, Vannaty welcomes customers by appointment only and for purchases through Instagram.


Ideal for: Big Brands 

Ninni is a feisty former model with a keen eye and attention to brands. Her small shop in the Santa Maria Novella neighborhood is full of signature pieces and quality items for the elegant Italian woman we all aspire to be.


Ideal for: Channeling your inner "Signora" with evening wear 

C'est Chic has two locations: one on the design street Via Maggio in Santo Spirito and one near Ponte alla Carraia. C'est Chic is the place to go for Dolce Vita era style and elegant pieces if you're the kind of person who hosts or frequents sophisticated evenings.


Ideal for: 70s Style 

Seeing Daniela sitting with her long silver hair and extravagant vintage clothes hanging everywhere is reason enough to visit. If you're looking to add some spice to your wardrobe, look no further than this stall at the New Sant'Ambrogio Flea Market.


Ideal for: Glam Gems 

A splendid historic palace in Oltrarno overflowing with vintage pieces from different eras and styles, Recollections is here to help you channel your most glamorous self. Don't skip the courtyard and the room at the back, and be sure to take a look at their showroom across the street to not miss out on the hidden treasures!


Ideal for: 60s/70s Style 

Momo has a selection of vintage pieces, with a wide choice of designers, perfect for adding some fun and elegance to a modern wardrobe. The people are wonderful and relaxed, the prices are good, and the options are plenty.


Ideal for: Trench Coats and Outerwear 

A supporter of the vintage scene, Epoca has a bit of everything; the store is practically filled with vintage from every decade. The selection of quality trench coats and original coats truly stands out.


Ideal for: Men! 

Desii vintage offers a wide variety of accessories and the widest selection of men's clothing among all the stores on this list. Finds include casual shirts, elegant blazers, military jackets, denim, and flannels.


Ideal for: Hidden Gems at the Back 

This place right next to Palazzo Pitti offers a small, well-curated selection of mostly high-end pieces. Be sure not to miss the selection at the back